Organizzato dal 2012, il Design & Innovation Award (DI.A) riunisce ogni anno una trentina di professionisti indipendenti del mondo del ciclismo per premiare i prodotti di maggior successo nel mondo del ciclismo

POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has been awarded a Design S award for the AVIP concept. AVIP stands for Attention, Visibility, Interaction and Protection and is POC’s most ambitious initiative to date, promoting safety for road cyclists. Design S is Sweden’s national design award and singles out creative and innovative solutions in every imaginable area of products, services and environments, regardless of the design field.